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Need to be ultra-specific. "Creating social media content" is not specific. "Creating social media campaign to boost sales by 20% through marketplace" now that's specific.

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Need to be ultra-specific. "Creating social media content" is not specific. "Creating social media campaign to boost sales by 20% through marketplace" now that's specific.

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7 Week Action Plan

Finding Profitable Keywords

Spend your first week creating a set of keywords to target for SEO. Targeting the right keywords, where there is lots of traffic, where the keywords convert into customers, and where you can beat the competition.

This week you will:

  1. Generate a list of keyword ideas that are relevant to your website.
  2. Evaluate the list to find a set of keywords that have traffic, convert, and are winnable.
  3. Setup automated tracking of your keywords, by creating an Ubersuggest project, so you monitor progress.

SEO Site Audit

Before building on your foundation, make sure it is solid. Run a full technical audit to uncover the issues holding your rankings back.

This week you will:

  1. Crawl your website and identify technical errors that hurt SEO.
  2. Fix broken links, duplicate content and slow-loading pages.
  3. Prioritise fixes by the impact they will have on rankings.

Materials:

  • Film Roxx Favicon Logo Technical SEO Checklist