For Skintheory, we produced a 60 second commercial to launch their new products, Multi Use Spray and Antioxidant Suncream formulated with Salmon DNA.
The objective was clear. Show protection. Show confidence. Show that skincare can stand strong under the Bali sun.
Instead of creating a generic beauty commercial, we built the concept around Bali heritage. The film features Kecak dancers and Balinese dancers as symbolic representation of strength, culture, and natural resilience. We wanted to connect the idea of skin protection with something powerful and rooted in identity.
The beach setting plays an important role. Outdoor environment, direct sunlight, wind, open space. This visually reinforces that the product is made for real exposure, not just indoor lifestyle.
Production was physically demanding. The beach location was far from the equipment drop point, which meant our team had to carry heavy gear across sand early in the morning. Not exactly a gym membership, but close enough. The weather was also cloudy, making it technically challenging to capture the clear blue sky we initially aimed for. Still, we adjusted lighting strategy and color grading to maintain a clean and premium visual result.
The final commercial presents Skintheory as a confident, modern skincare brand rooted in strength, culture, and outdoor lifestyle.
