Film Roxx produced a fashion brand campaign video for Moutley, an Indonesian streetwear label known for its strong urban identity and expressive style.

Moutley represents youth culture, creativity, and confidence. The brand connects with young people who want to stand out, express their personality, and stay relevant with current trends. More than clothing, Moutley promotes fashion as a form of self expression.

The collection includes versatile apparel pieces that can be mixed and matched for casual daily wear or bold street style looks. Through collaborations and continuous innovation, the brand strengthens its position in the Indonesian streetwear market.

Our goal was to translate this urban energy into a campaign video that reflects movement, attitude, and street lifestyle. The visual direction focuses on styling, outfit transitions, city inspired atmosphere, and expressive model performance.

The final result is a fashion campaign video that supports brand positioning and connects directly with young urban audiences.

Project Type
Fashion Brand Campaign Video

Industry
Fashion and Streetwear

Objective
Create a campaign video that highlights Moutley streetwear collection, urban character, and youth lifestyle to strengthen brand awareness and engagement among young consumers.

Approach
We developed a creative concept centered on urban expression and street styling.
Our team captured outfit combinations, movement shots, detail close ups, and lifestyle scenes that reflect confidence and individuality.

The editing pace was structured to match street culture energy while maintaining a clean visual presentation for digital marketing use.

Services Provided
Development
Creative Concept
Storyboarding
Film Production
Cinematography
Directing
Producing
Post Production Editing
Color Grading

Deliverables
1 Fashion Brand Campaign Video
Duration 1 minute 37 seconds
Format 16:9