Overview

Created for The St. Regis, the Jack’s Club teaser, introduces the space through a visual narrative built around atmosphere, movement, and detail. Rather than walking through the venue point by point, the film uses selected imagery to suggest what a visit there feels like: play of light the room, close detail of the setting, and short bursts of movement that hint at the energy inside. 

The pacing moves between quieter, atmospheric shots and quicker, more dynamic ones, giving the teaser room to breathe while keeping momentum. This mix introduces Jack’s Club as its own distinct space, while still carrying the visual language people associate with The St. Regis, clean compositions, considered framing, and a steady, unhurried camera.

The result is a short film that works as an introduction rather than a full tour, built to leave the viewer curious about the experience rather than fully informed about it.

What We Do

Project Type
Brand Teaser

Client
St. Regis Jack’s Club 

Objective
To introduce Jack’s Club through a teaser that builds awareness and curiosity around the new experience while staying consistent with The St. Regis brand identity.

Approach
We developed a visual approach focused on atmosphere, movement, and detail. The editing combines faster and slower pacing to build a sense of anticipation without giving away the full experience. 

Services Provided
Concept Development
Creative Direction
Story Development
Film Production
Casting
Cinematography
Directing
Producing
Post Production Editing
Color Grading
Sound Design


Deliverable
1 Teaser Video
Format 16:9
Duration 30 seconds 

Cast & Crew

Executive Producer
RYANDA DWI OCTHORA

Creative Director
ADITYA RYANDANA

Assistant Director
GRYSELDA MARIA

Director of Photography
AXEL AZALIA WINATA

1st Assistant Camera
DODDY PURWANTO

2nd Assistant Camera
ANDREAS DEWANTORO

3rd Assistant Camera
YOGI SURYA

Gaffer
ARIYO COKLAT

Talent Coordinator
ELIZABETH TERA

Offline & Online Editor
ERI PURNIAWAN