What We Created for Smthgood

I remember back in 2020 when the founder of Smthgood reached out to Film Roxx. He asked me to create a brand profile video for his newly started conscious fashion marketplace.

As soon as I saw the brand passport, I was instantly hooked.

I was so excited to create his brand profile video, which we completed in 2021.

3 years later…

Fast forward three years to 2023, Smthgood has become widely recognized. This time, I got the chance to create a campaign video for the launch of their application version 3.0.

With nothing standing in my way,
I accepted the offer immediately.

The campaign’s objective was to spread awareness about the launching of Smthgood, which offers a wide selection of fashion items. Whether you’re looking for casual wear, a formal outfit, or outfit for a music concert or yoga session, Smthgood has everything you want!

That’s why the director, Aditya Ryandana, chose “Anything You Want” as the main idea. Adit suggested having a strong 3-second hook by using an infinite loop at the beginning of the video to showcase the various items available at Smthgood.

Smthgood is also about women empowerment.

No matter who you are, everyone is welcome at Smthgood.

This is one of key message we wanted to convey to the audience.

In the end, we included a call to action to download the app – a perfect ending for a perfect video. A call to action is a must!

We worked with a 15-member production crew and around 10 models on set. We shot at a video production studio in Bali for about 14 hours.

The pre-production took about 8 weeks, and the entire project was completed in just 14 weeks. The continuous collaboration between Film Roxx and Smthgood made it all possible.

It was an amazing production, a great time, and a wonderful experience with all these incredible people. Truly, something good is only here at Smthgood!

SERVICES PROVIDED
Story development, creative planning, storyboards, styling, film production, cinematography, production plan, directing, producing, post-production edit and color grading, production management and scheduling, art decoration.

CONTENT TYPE
Campaign Video for Brand Launch

DELIVERABLES
60 Seconds Brand Campaign Video in 1080 and 4K

PRODUCTION CREW
Executive Producer: Ryanda Dwi Octhora
Director and DOP: Aditya Ryandana
1st AD: Novia Puspita
Unit Manager: Gian Joyson
Lighting: Ariyo, Yusuf Pambudi, Rino Ramdani
1st AC: Purwanto Dody
2nd AC: Izul Ncek
MUA: Nia Sylviana
Wardrobe: Kumara Surya & Kiki
Art Director: Robi Anwar
BTS: Berry Juansyah & Carolle
Talent Coordinator: Fiden Glory Seran
Production Runner: Keuyeup, Ilham Hamdani
Talents: Mutiara Bailey, Angie, Sabrina, Devi, Maria, Nabila, Clarisa, and models from TARS Agency