Shorter Doesn’t Mean Easier: The Hidden Challenge of 15-Second Videos

Shorter videos may be considered less impactful, but they can have hidden strengths that you may not realize.

Even if it’s just a 15-second video, it can still explain the message, make a strong impression, and grab attention. You can rely on video production company to produce short videos with a big impact.

As a producer, I will share seven hidden insights about 15-second content production that you might not know.

The Common Misconception

Every second counts in the video. From text, audio, and visuals, everything can be designed with precision to enhance the dynamic content. Some might assume shorter videos are trivial and less useful. Short videos are considered cheap, easier, and faster to produce.

A 15-second short video is not that simple if it’s made by a professional. In short videos, more creativity and dedication are implemented than in long videos. Every element must be present in a short video to have the expected impact.

It’s the Concept That Drives Production Time

As one of the main factors of video production, the concept plays a big role. It’s not just the duration that is taken into consideration. Even if it’s just a short video, it can still have an effective focus with a strong idea.

The video can be created with a solid concept to make the production process easier while effectively conveying the essence. The main idea should be aligned with every element including narration, effects, and visuals.

So, a 15-second video is not that simple, it can be just as complex as a long video. As long as the concept is thoroughly prepared and executed in detail, short videos can provide worthwhile benefits.

Scripting & Storyboarding: Every Second Counts

Producing short videos doesn’t mean less work. Short-duration content production is about crafting a story with a strong message condensed into a short duration. In a 15-second video, you still need a beginning, middle, and end to enhance the narrative of the content.

However, this is a more efficient, concise, and effective version through an ultra-composed approach. Short videos must have a clear meaning without taking up too much time. Need detailed storyboarding to ensure each scene supports the main idea, even including small transitions.

Production Needs: Same Crew, Same Gear

Short video production still needs a full team just like producing a long video. Lighting, audio, camera, and costume crews all work. They carry out their duties through the direction of the producer to produce a professional video.

Producing a 15-second video can take less time than producing a 3-minute video. Even so, factors such as the setup location, and the number of scenes are taken into consideration.

Directing & Shooting: Precision Over Volume

Professional directors will maximize every second to have a big impact. Each shot must have a clear and relevant purpose. Since this is only a 15-second video, it may involve complex transitions, takes, and multiple locations.

Post-Production: Editing Without Filler

In post-production, it is necessary to focus on the contribution of each frame. Editing must ensure that all frames are relevant to the main message without unnecessary filler.

The editor will make selective cuts so that there are no irrelevant elements. Graphics, sound design, and image coloring are also polished to perfection. The rhythm of the video is important because tight pacing takes time to get right.

Creative Compression: Telling More with Less

One of the main challenges is to convey the full message but only in 15 seconds, it takes a lot of creativity for each second.

15 seconds of video producing requires smart sequencing to keep the story flowing logically, and efficient scripting to ensure the impact of each word. Visual metaphors are also another important aspect to imply a broad message in a short duration.

Feedback & Revisions: Still Intensive

Despite the short duration, revisions are still intensive. Clients can review every detail so that each element has the desired impact.

Even if it’s just a small change, it can have a big impact on the whole video. That’s why these projects often go through multiple revisions, just like long video projects.

Conclusion: Short Is Not Simple

Short video projects still require a complex process including creative energy and precision. Feedback and revisions are common in short productions. Clients can review every detail in the video draft to make it relevant to the message they need to convey.

15 seconds may sound easier, but producing a video of this duration still requires careful planning. For video production teams, the shorter the duration, the sharper the execution from the initial concept, shooting, and editing.

FAQs

What is video pre-production?

Pre-production is the stage of content production before filming begins. Once the pre-production is sufficiently prepared, filming can then begin.

What is video post-production?

This is the stage of content production after recording. The raw footage will be edited to make it ready for publishing.

What are the tasks in the video production phase?

In video production, the team will organize equipment such as lights, audio gear, cameras, and so on. The team will shoot according to the vision and script to match the client’s preferences.

Ryanda Dwi Octhora. Video Producer